The Lego Group (whose brand is graphically rendered as LEGO) is a Danish toy company founded in 1932 by Ole Kirk Kristiansen; it is internationally known for its line of interlocking bricks whose production began in 1949, though it was not until 1958 that they took on the particular shape that would characterize their assembly; the name was devised in 1934 from the combination of the Danish words "leg godt" which means "play well" By revenue, it is the largest toy manufacturer in the world.